Let’s be honest.
Most local business owners hate marketing.

You’re great at what you do—laying concrete, detailing cars, fixing septic tanks—but posting on Instagram, running ads, or begging for Yelp reviews? No thanks.

Here’s the good news:
You don’t need a complicated strategy, and you sure as hell don’t need to become a TikTok star.

You just need a system that runs in the background and prints money.

Let’s break it down.

✅ Step 1: Lock in the “Trust Trifecta”

Before you spend a single dollar on ads, fix these 3 things:

1. Google Business Profile
   • Get verified and fully filled out
   • Add high-quality photos
   • Post updates weekly (yes, Google likes that)
   • Use real location-specific keywords
   ➤ Here’s where you can set it up
2. Reviews with Real Context
   • Ask every happy customer for a review
   • Send them a link via text or email using your Google Review Link Generator
   Pro tip: Get reviews that mention the specific service AND the city.
   (“Amazing job pressure washing our driveway in Redmond!”)
3. Website That Doesn’t Suck
   • Clear headline
   • Click-to-call button
   • Before/after photos
   • Fast loading
   • Simple contact form
   ➤ Not sure if yours is built to convert? Check out our Web Design & Development service.

✅ Step 2: The “One Ad That Works Forever” Play

If you don’t want to run 57 ad variations and burn your budget, do this:

Run ONE simple Facebook ad:

• Headline: “Tired of [Problem]? We Fix It—Fast, Local, and Done Right.”
• Image: Real photo of you or your team in action
• CTA: “Call Now” or “Get a Quote”
• Target: 10–15 mile radius, age 30+, homeowners

➤ Bonus: Add a Google Local Services Ad to catch people actively searching. Set it up here.

✅ Step 3: Get Inside Local Facebook Groups

This is free money if you do it right:

• Join 3–5 active Facebook groups in your city (“Redmond Community,” “Bend Buy Sell Trade”)
• Offer value. Share photos of your work. Answer questions.
• Once every 2–3 weeks, drop a casual post with before/after pics and a soft pitch.

Example:

“Knocked out this garage floor coating in 1 day for a homeowner in SW Redmond. If your concrete’s peeling or cracking, shoot me a message—we’ve got openings next week.”

Boom. Inbound leads without spending a dime.

✅ Step 4: Automate the Follow-Up

This is where you win long term.

• Use a tool like GoHighLevel (or we’ll set it up for you)
• Auto-text new leads instantly
• Set up missed-call text-back
• Ask for a review post-job
• Stay top of mind with simple check-ins and promos

Don’t want to set this up yourself?
We’ve got a DFY option inside our Local Growth Engine program.

✅ Step 5: Create a “Call Us” Ad That Runs 24/7

Turn your best-performing ad into a Click-to-Call campaign that runs at all hours.
No fancy funnels. Just tap → ring → book.

Combine that with a smart voicemail + missed call text and you’ll never lose another hot lead again.

➤ Want us to build it for you? Get a Free Quote.

Final Thoughts

You don’t need a marketing degree.
You don’t need a full-time content team.
And you don’t need to dance on social media.

You just need:

✔️ A few key assets done right
✔️ A couple paid channels that print ROI
✔️ A simple follow-up system that doesn’t drop the ball

That’s it.
No fluff. No gimmicks. Just a machine that works.

Want help building yours?

📞 Book a free strategy call and see if it makes sense for you and your business.