Pickleball Facility: From Grand Opening to Local Go-To in Under 6 Months

Problem

The new indoor pickleball facility faced a major challenge: they needed to quickly build membership and generate buzz in a new market with little brand recognition.

They were launching in a competitive market and had to push past the usual obstacles of no existing online presence, a multi-offer business model (pickleball, bar, simulator), and an event-based growth strategy. Plus, they needed to promote not just the courts, but the full experience — food, drinks, and leagues.

What We Did

We created a multi-channel growth engine to overcome these obstacles, combining:

✅ Google Ads — Reaching high-intent locals looking for recreation
✅ Meta Ads — Generating excitement and engagement
✅ Local SEO — Establishing long-term, organic visibility
✅ Event Marketing — Promoting a grand opening event that attracted 500+ people

We made sure to highlight not just the courts but also the bar, golf simulator, and leagues to keep the facility buzzing with activity.

What They Needed

• Fast lead generation to build membership and ensure a profitable launch
• Increased local visibility to stand out from other recreation options
• A way to promote the non-court offerings (bar, events, simulator)
• Post-launch engagement to keep the momentum going after the grand opening

Challenges We Solved

❌ No online presence to reach local customers
❌ Lack of market awareness about pickleball as a sport and venue
❌ Multiple service offerings made marketing more complex
❌ Needed results fast due to a high upfront investment

Outcome

✅ 300+ paid members within 6 months
✅ 500+ attendees at the grand opening event
✅ Successful promotion of the bar and simulator services
✅ Consistent league bookings every 1.5–2 months
✅ A sustainable digital marketing system that continues to generate leads

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