Tree service marketing
Tree service marketing that books jobs, not just clicks
Your website, your Google profile and your ads, bringing homeowners straight to you. Here's what that looked like for one of our tree service clients.
Case study
How did a tree service company get 35 leads in its first 2 months?
We built their website, improved their Google Business Profile and reviews, and launched Google Ads about a week after kickoff. Every call and form was tracked from day one.
- ~1 weekfrom kickoff to ads live
- 35calls and quote requests in the first 2 months
- ~$60per call or quote request
- 60+website quote requests that year
- 4.9★Google rating, 46 reviews
A tree service company in Oregon (name withheld for privacy). First 2 months of ads: 382 clicks and about $2,100 in ad spend, paid by the client directly to Google. Leads counted as calls plus quote forms.
Two kinds of tree jobs
Where do tree service customers come from?
Mostly Google, in two very different moods. Each one needs a different setup.
Emergency work
A tree on the house, the driveway or a power line
- “emergency tree removal”
- “fallen tree removal near me”
- “storm tree service”
How to win it: Google Ads limited to your service area, a Google profile that shows you're available, and a phone that gets answered. These customers call the first company that picks up.
Planned work
Trimming, removals, stump grinding, land clearing
- “tree trimming near me”
- “tree removal cost”
- “stump grinding”
How to win it: Service pages, before-and-after photos, reviews and fast estimates. These customers compare two or three companies, so trust and follow-up decide the job.
Ad spend is paid by you, directly to the ad platform, separately from this fee.
Website
What should a tree service website have?
One job: make it easy to call or request an estimate, and easy to trust you.
- Your phone number at the top of every page, tap-to-call on mobile
- Separate pages for removal, trimming, stump grinding and emergency work
- Before-and-after photos of your own jobs
- Proof of insurance, and certifications you actually hold (like ISA)
- The towns you serve, stated plainly
- An estimate request form that lets people attach a photo of the tree
- Reviews pulled onto the site, linked to your Google profile
Websites are included in every plan. See contractor websites.
Follow-up
How do tree companies win more estimates?
Follow up fast. Homeowners get two or three quotes, and the company that follows up politely usually wins.
- You: Hi [Name], it's [Your name] from [Company]. Just checking in on the estimate for the [tree job]. Happy to answer any questions, and we can usually get you on the schedule within [timeframe].
- Customer: Thanks, still deciding.
- You: No problem at all. I'll check back next week. If a storm moves things up, call or text us anytime.
- You: Hi [Name], [Company] here. Storm season's coming. Want us to take a look at any trees near the house before then? Reply with a good day and we'll stop by.
Lead math
How many tree service leads do you need?
Work backward from your revenue goal. Change any number and the answer updates.
115 leads a month
about 27 a week, to book 40 tree jobs a month
Raise your close rate and you need fewer leads for the same revenue. Fast follow-up and good reviews do that. More leads and better closing is where the growth is.
Talk through your numbersTree service leads
Should you buy tree service leads or build your own?
Bought leads can fill a slow week. Your own lead flow keeps paying you back, because nobody else gets your calls.
Bought leads
- Often sold to several companies at once
- You pay for each one, every time
- Nothing builds up when you stop paying
Your own lead flow
- Calls and forms come to you and only you
- Reviews, rankings and your site keep working
- You see exactly where every lead came from
Plans: Get Found $250/mo (website, Google profile, CRM) · Get Leads $1,000/mo (adds ads on one platform, ad spend separate). Compare plans →
More results
Proof from other local service businesses
- Septic services30–50+qualified leads per monthA lead engine for a newly expanded service lineRead the case study →
From Offer to Online: How a Local Diesel Shop Started Generating Inbound Leads FastHow a local diesel repair shop got a Google Business Profile, a website and Google Ads live, and started getting qualified leads in week one.Read the case study →- Auto detailing$150K+yearly revenue within 2 yearsFrom part-time to six figures with Google AdsRead the case study →
FAQ
Tree service marketing FAQ
Don't see yours? Reach out anytime at (726) 240-4111 or help@digitalizedelevation.com.
What's the best marketing for a tree service company?
Start with a Google Business Profile that's complete and full of real reviews, and a website with a page for each service. Then add Google Ads for urgent and high-value searches. Most tree work starts with a Google search, so being findable and trustworthy there comes first.
How fast can a tree service get leads?
It depends on your market and budget. For one tree service client, ads went live about a week after kickoff and brought in 35 calls and quote requests in the first two months. We can't guarantee results, but we track every call and form so you see exactly what's working.
Should I buy tree service leads?
Bought leads are often shared with several companies, so you're racing them to the same customer, and nothing builds up when you stop paying. Your own lead flow takes setup, then keeps working through your reviews, rankings and website.
Do Google Ads work for tree services?
Often, yes, especially for removals and emergency work, which are high-value jobs people search for when they need them. The setup matters: tight location targeting, the right keywords, a landing page that matches the ad, and call tracking.
How much does tree service marketing cost with you?
Get Found is $250/mo for a website, Google Business Profile management and a CRM. Get Leads is $1,000/mo and adds ads on one platform. Ad spend is paid separately, directly to the ad platform.
Can you guarantee more tree jobs?
No one honest can guarantee results. What we can do is build your marketing properly, track every lead and show you plainly what's working.
Let's figure out where your next customers come from.
On a strategy call we look at where your leads come from now, where they could come from, and whether we're a good fit. No pressure, no jargon.